Delete your account

You can delete your Maxie account and its data yourself, from inside the app, at any time. No email, no form, no waiting on us.

In the app

Open Maxie and sign in.
Go to the Family tab.
Scroll to the bottom and tap Delete account.
Confirm when asked. This cannot be undone.

You are signed out immediately and the app returns to the sign-in screen.

By email

If you cannot get into the app, email [email protected] from the email address on the account, with "Delete my account" in the subject. We will confirm once it is done. We action these within 30 days, and usually within a couple of business days.

What gets deleted, and when

Immediately

Your account and sign-in details.
Your membership of any family group.
Your records (feeds, nappies, growth measurements and notes) where you are the last member of the household.
Any invite codes you generated.

Within 30 days

Copies held in encrypted database backups, which roll off on a 30-day cycle. Backups are not browsed or restored except to recover from a failure.

Removed from your phone

The offline copy on the device you delete from goes straight away. If you are signed in on another phone, delete the app from it too, or sign out. The local copy is inside the app's private storage and disappears when the app is removed.

If other carers share the baby

A household's records belong to the household, not to one person. If someone else is still in the family group, deleting your account removes you (your access, your login and your invites), and the baby's records stay with the remaining carers. If you want everything gone, ask the other carers to delete their accounts too, or remove them first from Family if you created the household, and then delete yours.

What we keep

Only what the law requires us to keep, and nothing about your baby. If we ever have to retain something (for example, a record of a legal request), it is kept separately and not used for anything else.

Changed your mind?

Deletion is permanent. There is no restore and no grace period, so please export or copy anything you want first. Email [email protected] and we can send you a CSV of your records before you delete.